Optimum Nutrition,
Damn Pretty Good

Optimum Nutrition®, the world’s #1 sports nutrition brand, kicked off 2025 with the “Pretty Damn Good” campaign, highlighting the talent, strength and dedication of women in sports. Despite all the efforts, female athletes still face little visibility, receiving only 15% of sports media coverage and facing barriers to recognition.

The campaign stars professional basketball player Cameron Brink and actress and singer Ryan Destiny, and aims to change the narrative around women’s achievements, which are often downplayed as “good enough.” In the main video, Cameron’s journey is narrated by her mother, Michelle Bain-Brink, also a former athlete, reinforcing the message that women in sports are much more than just “good” — they are Pretty Damn Good.

The initiative reinforces Optimum Nutrition’s commitment to supporting female performance with high-quality products, such as Gold Standard 100% Whey Protein, and inspiring more women to celebrate their achievements in and out of sport