AGA₂0, Water for Artist
Arte Gera Arte is a clothing brand geared towards artists and present at major dance events. From this connection with artists, the idea arose to create a water-based drink to encourage hydration. The name is a play on words combining the abbreviation of Arte Gera Arte, "AGA," and using the formula for water: h20.
The visual identity recaptures the essence of art in its simplest and most spontaneous form, with illustrations and typography inspired by children's drawings, reinforcing that art is expression and belongs to everyone.